Alphabetical Order® is a directing duo consisting of Marcus Linnér and Daniel de Viciola. Coming from the fields of graphic design and still photography, the evolvement into film making was a natural progress.
The career took off with eight one minute spots for Nike, and since then, Alphabetical Order® has directed campaigns for Audi, General Electric, Saab and Volvo among many other brands — several projects being huge launch campaigns.
Through their broad knowledge in several fields, the work of Alphabetical Order® includes both advanced 3D as well as interactive content. They often work with a mix between live action and 3D, but have also done entirerly animated spots. What characterizes their reel is an attention to detail and a care for aesthetics.
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